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I think it might actually be one of the great questions of our age, how to navigate the rise of the personal brand. Busting up the old broadcast media machine and giving everyone a voice has turned us each into our own marketing department.

It’s natural for me to think about what numbers I can rack up on Twitter, but I need to think about promoting others, and about what we can build together. I dream of a social network where the focus is on the work being produced together, rather than personal brands per se.

Idan Gazit

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