What works now is what worked before the Internet and search engines existed: content that delights and/or informs.

If you’ve been producing content for a while, you know when you’ve got something good. You also know when you’ve got crap. Still, often when you have crap, you think you have to publish it anyway, because you spent the time to create it and you “have to get something out there.”

One simple test to determine whether you’re creating great content is whether it interests you. If you were bored writing and editing it and you weren’t excited about sharing it, others will probably feel the same way. Trust your instincts; don’t produce it or publish it.

David Spark


Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s