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We are in an era where a spectatorial culture is giving a way to participatory culture. Convergence culture is a world where every story, sound, brand, image, relationship plays itself out across a maximum number of media channels.

As we expand the power to tell stories, we have the potential for stories to grab our imagination, to touch our hearts – stories that come not from entertainment infrastructure but from some average citizen whose reality has never been depicted on the screen before.

Henry Jenkins

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