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Good social content has two very important ingredients: value, and relevance.

If you can create content that is valuable to your fans, relevant to your brand and your fans’ interests – and you can present it in a compelling way – then you will have a highly engaged, highly active community. What they want from you is insight, expertise, information and inspiration.

The value of relevant social content is conversation, and the value of conversation is return on investment.

Dan Goodswen

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